fifty From the a unique methods, ALM try evidently conscious of your sensitivity of one’s information it kept. Discernment and you may security was in fact ended up selling and you may highlighted so you’re able to their pages because the a central a portion of the provider it given and you may undertook so you’re able to render, specifically towards Ashley Madison website. During the an interview presented towards the OPC and you will OAIC to your said ‘the protection your customer’s rely on was at brand new key away from all of our brand and our very own business’.

51 At the time of the information infraction, the leading web page of one’s Ashley Madison website incorporated a series out-of faith-scratching and this suggested a high level away from security and you can discretion (look for Shape 1 below). These types of incorporated an excellent medal symbol branded ‘trusted safeguards award’, an effective lock icon appearing your website try ‘SSL secure’ and an announcement that web site provided a good ‘100% discreet service’. On their face, such statements and you will faith-scratching appear to convey an over-all effect to prospects because of the access to ALM’s features that the site stored a leading important away from security and you can discretion and that anybody you may have confidence in such ensures. Therefore, the fresh believe-draw in addition to amount of security it represented, could have been matter on their choice whether or not to utilize the web site. Continue reading Specifications to determine compatible methods, tips and you may solutions